What Is SEO?SEO is the term used for improving your site in relation to it's placement in the search engine index. A listing in the first few pages is essential to your site's traffic flow. The majority of sites receive visitors directly from search engines such as Google.
SEO is really just COMM0N SENSE combined with good design principles AND LOTS OF WELL-WRITTEN MEANINGFUL CONTENT. Without proper optimization your site could be essentially ignored by the search engines which gather site content (text) to add to their database. There is no wisdom in having a fabulous, high-tech site, featuring all the bells and whistles modern technology can offer, which is buried deeply in query results because the search engines could not find enough relevant keyword-rich, textual content to list the site effectively in their database. It really is that simple!
Beware Of High-Pressure SEO CompaniesA professional SEO company will not make 'page one' promises nor incorporate unacceptable, spammy or out-of-date practices to boost your site rankings. AND a reputable SEO company will NEVER distribute unsolicited emails to try to get website owners to sign on with them for their SEO requirements using promises of making your site #1 or offering up a list of erroneous or meaningless site stats to supposedly back up their attempt to extract your hard-earned money.
Optimization alone CANNOT guarantee your site will be in the TOP-TEN results and any SEO company making such a claim is, at best, dishonest! These companies often charge monthly or annual fees to 'manage' your site's SEO. Sure, it is advisable to 'tweak' your content keywords / keyword phrases or meta title tags from time to time if an analysis shows that people are searching for your product or service using different or additional words etc., but this does not have to be done every month.
And never fall for ..."We will submit your site to 1000s of search engines and directories for a small fee". Some lessor search engines have some importance but being listed in their results won't help you with Google or Yahoo positioning. This is NOT necessary because the search engines will find your site very quickly after it is launched, all by themselves. There is NEVER any need to pay anyone to submit your website to any search engines.
Proper optimization and a link to your new site on our client page will ensure that your site will be listed within 1-2 weeks (or faster) in the search engine databases, without the need to pay for inclusion. It will then come up in the listings if people use any of the keywords / phrases included in your site content. We design all our websites with optimization in mind, using methods recommended and approved by Google.
Bottom Line!If your site is properly designed and optimized with well-written content utilizing keywords and keyword phrases relevant to the products or services you offer and is easy for site visitors to navigate, then the search engines will like it as well. A well-optimized site will achieve successful organic results without the need to submit to any search engines. The only way to guarantee top 10 placement is to pay the search engine for it through some type of ad campaign or pay-per-click program etc.
And please keep in mind that even if your site pops up on pages 1 - 3 in a search on any given day, it will not show up in the same position the next day because those results are governed solely by the search engines and fluctuate CONSTANTLY.
If you really need your site at the top of the first page in Google you may as well use an AdSense campaign/program targeting competitive keywords. It will cost you less than paying for SEO quackery!
Social Media Networking - SEO Is Not EnoughSocial Media Networking has become a key element in marketing success on the Internet so you should consider hiring a reputable Search Engine Marketing (SEM) OR Social Media Marketing (SMM) expert to help you come up with a workable strategy to effectively market your business or service using social media.
READ SEO & SEM ARTICLES By Experts JILL WHALEN & ROSS LASLEY (ON OUR SISTER SITE)